I’m a multicultural, interdisciplinary Creative Director and Designer who articulates abstract thoughts, ideas, and visions through the language of design.

Design, like a language, requires articulation. Everyone speaks, but not everyone communicates well. Good communication requires skillful articulation. The better the articulation, the better the communication.

That is what we do – articulate thoughts, ideas, and visions through the language of design.

Hello. My name is Daniel. I’m the founder of TU studio. I was born in Taiwan, raised in the Dominican Republic, and college-educated in the United States. I'm a multicultural, interdisciplinary Creative Director and Designer, who articulates abstract thoughts, ideas, and visions through the language of design for 30 years and counting.

Accolades

2024 Global Business Awards
- Best Creative Design Company - Northern California
2024 Corporate LiveWire Innovation & Excellence Awards
- Creative Design Studio of the Year
- Marketing Agency of the Year
2023 California Business Awards
- Most Innovative Multi-Disciplinary Creative Design Studio - California
2023 LUX Life Hospitality Awards
- Best Art Direction & Event Design Company 2023 - San Francisco Bay Area
2023 Corporate LiveWire Innovation & Excellence Awards
- Multi-Disciplinary Designer of the Year
2022 Best of Fremont Awards
- Winner, Business Services
2019 LUX Designer Awards
- Most Innovative Brand Design Agency
International Design Awards (IDA)
- Honorable Mention, Interior Design
A' Design Award
- Silver, Interior Space
2018 LUX Designer Awards
- Best Interdisciplinary Design Studio in Northern California
American Graphic Design Award (AGDA)
- Winner, Environmental Graphics
The American Architecture Prize
- Honorable Mention, Interior Design: Workplaces
London International Creative Competition (LICC)
- Finalist
Visual Merchandising and Store Design (VM+SD)
- Outstanding Booth Award
American Graphic Design Award (AGDA)
- Winner, Public Service
- Winner, Internet Design
Exhibit City News
- 40 Under 40 List
American Design Awards (ADA)
- Silver, Website Design
American Graphic Design Award (AGDA)
- Winner, Advertising
American Design Awards (ADA)
- Third Place, Print Advertising
My Design Award
- Website Design
Design to Win Competition, Event Design Magazine
- Winner
Event Design Magazine
- Hired Guns - Freelancers of the Year List
American Design Awards (ADA)
- Winner, Website Design
MOD Award, Event Design Magazine
- Runner-Up
IN-AWE Award, Medical Marketing Association (MMA)
- Gold Award
Bell Award, Business Marketing Award
- Gold Award
Beermat Design Competition, Heineken International
- Winner

Over the years, I have had the privilege and honor of working with some of the best talents and visionaries in the industry.

What People Are Saying

The job titles listed below reflect their positions at the time of our interaction.

"He is a consummate professional; humble, creative, and unflappable, and a delight to be around."

Brian Brown
Colson Center - Vice-President of Programs (Operations)
Supervisor
"I appreciated his insights and commitment to making our organization the best it could be, especially visually. Daniel is not only skilled in the technical aspects, but he is also someone you can trust."

Blake Bauman
Colson Center - Marketing Manger
Colleague
"He has a way of bringing diverse creatives together and building a team culture centered around collaboration & celebration (even in a remote setting!)."

Mackenzie Peters
Colson Center - Graphic Designer
Creative Staff
"I was under his leadership for 2+ years and always valued his creativity, encouragement, and humility. He is a fantastic communicator, designer, and leader."

Jack Murphy
Colson Center - Videographer
Creative Staff
"He is a strategic, innovative, and creative design leader who has the ability to translate business objectives into impactful creative solutions."

Annie Headley
Aruba Networks - Sr. Director, Corporate Marketing
Client
"Daniel’s professionalism, crazy awesome design skills, and concept-to-completion know-how make him an extremely valuable partner for us."

Janmarie Wright
Aruba Networks - Art Director
Client
"He is extremely thoughtful in his approach, delivers creative that delights, and hits deadlines every time. I have never been disappointed with the work or the experience."

Justin Dworak
Star, Inc. - Vice President of Creative
Client
"Daniel has the ability to inspire our internal team with his creative approach in simplifying complex branding and marketing challenges we face, in the short amount of time we provide."

Jack Chang
9x9.tv - President and COO
Client
"Daniel consistently beats my expectations. He is able to take my vision, whether well thought out or not, and turn it into a phenomenal piece."

Kimberly Hurley
West Coast Life Insurance Company - Director of Marketing and Events
Client
"Daniel helped us articulate a clear vision for our work, and came up with a redesign of the website based on the vision. He is very professional - working with minimal guidance, providing deliverables very quickly."

John Chuang
Boxbabble.com - Co-Founder
Client
"Daniel Tu is an inspiring and enjoyable Creative Director. He seeks out and expresses the core message of his clients in a way that is elegantly simple. He's a pleasure to work for and with."

Matt Meurer
Derse, Inc. - Designer, Environments
Creative Staff
"Daniel has a keen and intuitive sense of using design to tell a story, which he uses masterfully in his work. The real advantage of working with Daniel is that you get both superior design and access to his insightful understanding of messaging, which together will dramatically improve the success of your marketing campaign."

Shawn Handran
Gotta Go - Director of Partnership Development
Client
"Daniel is not only an outstanding creative guy, he also understands the business objectives and is capable of presenting convincing solutions. Every aspect of the processes has been a pleasure and the results were better than expected ."

Nils Winkler
CoCoNo GmbH - Founder
Client
"He brings visionary leadership, design expertise, and exemplary communication skills to bear on projects. He is organized, runs teams efficient[ly], and thrives in collaborative environments."

Samantha Hartman
Colson Center - Communications Manager
Colleague

I’m a multicultural, interdisciplinary Creative Director and Designer who articulates abstract thoughts, ideas, and visions through the language of design.

Accolades

2015 - Present

2005 - 2014

1995 - 2004

Over the years, I have had the privilege and honor of working with some of the best talents and visionaries in the industry.

What People Are Saying

"He is a consummate professional; humble, creative, and unflappable, and a delight to be around."

"I appreciated his insights and commitment to making our organization the best it could be, especially visually. Daniel is not only skilled in the technical aspects, but he is also someone you can trust."

"He has a way of bringing diverse creatives together and building a team culture centered around collaboration & celebration (even in a remote setting!)."

"I was under his leadership for 2+ years and always valued his creativity, encouragement, and humility. He is a fantastic communicator, designer, and leader."

"He is a strategic, innovative, and creative design leader who has the ability to translate business objectives into impactful creative solutions."

"Daniel’s professionalism, crazy awesome design skills, and concept-to-completion know-how make him an extremely valuable partner for us."

"He is extremely thoughtful in his approach, delivers creative that delights, and hits deadlines every time. I have never been disappointed with the work or the experience."

"Daniel has the ability to inspire our internal team with his creative approach in simplifying complex branding and marketing challenges we face, in the short amount of time we provide."

"Daniel consistently beats my expectations. He is able to take my vision, whether well thought out or not, and turn it into a phenomenal piece."

"Daniel helped us articulate a clear vision for our work, and came up with a redesign of the website based on the vision. He is very professional - working with minimal guidance, providing deliverables very quickly."

"Daniel Tu is an inspiring and enjoyable Creative Director. He seeks out and expresses the core message of his clients in a way that is elegantly simple. He's a pleasure to work for and with."

"Daniel is not only an outstanding creative guy, he also understands the business objectives and is capable of presenting convincing solutions. Every aspect of the processes has been a pleasure and the results were better than expected ."

"He brings visionary leadership, design expertise, and exemplary communication skills to bear on projects. He is organized, runs teams efficient[ly], and thrives in collaborative environments."