EXHIBIT DESIGN / in collaboration with Star, inc.
"The launch of an innovative and game-changing product deserves an exhibit just as momentous.
That’s precisely what Star and agency partner Pointward, a Minneapolis-based digital marketing agency, provided Solvay Dental 360™ for the International Dental Show (IDS) in Cologne, Germany. Partnering with Pointward, Star created a buzz-worthy environment to debut Ultaire™ AKP, a high-performance polymer engineered by Solvay specifically for the dental industry.
Ultaire™ AKP enables dentists to fit patients with removable partial dentures without having to use heavy and unsightly metal wires. By comparison, Ultaire™ AKP is attractive, light and strong.
Those product attributes provided Star’screative director, Marsha Lynn, with her touchstones to create Solvay Dental 360’s airy, yet commanding, exhibit. The product’s concentric circles inspired a design shell that houses demonstration areas, meeting spaces and a presentation theater, capped with an attention-grabbing “arc video” about the product.
The result was picture-perfect…demonstrated by the numerous IDS attendees stopping by to snap selfies of themselves in front of the exhibit."